Post by Devon12 from Discovery.com Forum

Back in October a thread was started on Deadliest Catch the Series Message Boards.  It appears that even then, many people could see the train coming down the track toward the bridge with the broken trestles. To read: 
10/14/10  Captainphilharris.com Defunct? YOU be the Judge

• NOTE:  When this thread was started the members of the "Captain Phil Nation" who were still following Russ Herriott as he faltered at the helm of Captainphilharris.com had a lot to say.  Barbs and jabs were posted in attempt to discredit the topic.  Even so, many good questions were raised, and interesting points were  made.  The thread dissolved into ridiculousness spawned by the steadfast Russ followers.  It was eventually locked by forum Moderators.  In spite of all the distractions and muck the truth shown brightly through.  Obviously Captainphilharris.com was in grave trouble.   

Inability to run ahead and reinforce the structure forced "the Foreseers"  to stand helplessly by for a couple more months.  They watched the train hit the inevitable weak spot that had been reported many times but ignored by the powers that be. 

The now tarnished, outdated train that was Captainphilharris.com chugged sluggishly along the weakened grid and out over the gaping chasm of despair.  It then fell unceremoniously into the vast valley of hopelessness below.  After the dust settled most noted with misty eyes that there was not enough left to resurrect.

• NOTE:  Russ Herriott, President & CEO Captain's Reserve Coffee chose not to go down with the wreck.  The chugging pre-disastrous calamity had been put on autopilot weeks before.  Russ hid safely at a remote location to view the carnage in seclusion.  He made sure he would be unavailable for comment.  That, at this writing, is still his status.

12/24/10  Once again the fate of Captainphilharris.com hit the Discovery.com Boards. Post by Devon12 from Discovery.com Forum Messageboards   This time there is a different tone.  Missing are the barbs and attempts from hangers on to try and discredit the posts. 

Whether or not they still believe in Mr. Herriott's leadership abilities is not known.  Perhaps the "Believers" are still in awe of the train wreck they refused to acknowledge.  The devastation is obvious and very hard to refute.  You used to see it; now ya don't. 

At present we wait, and we wonder just what Mr. Herriott will say when and if he is ever interviewed on the subject.   Here's hoping he will tell the truth.

If there is some type of site or page brought online to replace the now defunct Captainphilharris.com, will it be treated with respect and maintained?  That, surely, isn't too much to ask for.

Captainphilharris.com Defunct? You Be The Judge...

On or around December 12, 2010 it was noted that http://captainphilharris.com/  was no longer online.  A quick click of the link is all it took to find that the site was being "updated".   Searching for Captain's Reserve Coffee furnishes either an "Under Construction" notice or one that says "This Site has Been Disabled" " Please contact your service provider for more information." 

Back in August 2010 the site was offline for just about the amount of time it takes to change servers.  An educated guess was that the Webmaster, Robert, Aka "Gone to Work" did just that and went to work elsewhere. He most likely turned Captainphilharris.com back over to Russ Herriott due to non-payment issues and went on his merry way.   Click to read "Webmaster Woes" originally posted August 9, 2010

Three months ago was the last update for Captainphilharris.com.  Almost two weeks ago the site disappeared from the internet with an unceremonious "poof".  There is no one to ask what happened - the man in charge, Russ Herriott hasn't been heard from in months. 

In the quest to find out what may have happened, a trip to GoDaddy.com reveals: 
Domain Name: CAPTAINPHILHARRIS.COM
Registrar: GODADDY.COM, INC.
Whois Server: whois.godaddy.com
Referral URL: http://registrar.godaddy.com
Name Server: NS1.CAPTAINPHILHARRIS.COM
Name Server: NS2.CAPTAINPHILHARRIS.COM
Status: clientDeleteProhibited
Status: clientRenewProhibited
Status: clientTransferProhibited
Status: clientUpdateProhibited
Updated Date: 10-dec-2010
Creation Date: 19-feb-2008
Expiration Date: 19-feb-2012
>>> Last update of whois database: Fri, 24 Dec 2010 08:08:14 UTC <<<

An explanation could be that Captainphilharris.com is off-line until payment is made to the host, the Webmaster, or both. Under Russ Herriott's lackluster leadership, the site died a painfully embarrassing, totally unnecessary death.  Whatever the reason, at present it is gone, and the absence of explanation is unacceptable.

The "Loyal Fans" of what Russ Herriott called "the Captain Phil Nation" deserve a truthful explanation.  Obviously things did not work out with the Captainphilharris.com website or Captain's Reserve Coffee with Russ Herriott, President & CEO Captain's Reserve Coffee, LLC SEI-Sports & Entertainment International at the helm.  Acting like the problem is not there will not make it go away. 


One would hope a reorganization could take place and all would be well.  If a person could believe that, they are living in a dream world.  Loyal fans have been used as pawns,  lied to (last couple sentences in first paragraph) , and abandoned without explanation.   With credibility nil, disenchantment high, and an uncaring Russ Herriott M.I.A, nothing could turn things around at this point.

Light's out, door's locked, and "Gone to Work"  HAS gone to work at a relaxing, better paying job running a snow cone stand on the beach in Daytona.  :)  Kudos Robert!

Imaracer83

When Ken Rogers signed the Agent Representation Agreement with Russ Herriott he was a very happy guy!  He felt he could be on his way to a promising career.

Excerpt from:  Ken Rogers' Bull Run Profile  "I'm working with Russ Herriott as my Marketing Manager, who also represents Capt. Phil Harris of the tv show "the deadliest catch". People, try his coffee and order some at http://www.captainsreserve.com/. Great guys and great coffee too!"

Also see:  Funds Transferred, Less Contact: Look Out!

Marketing 101 (revised)

Marketing 101 (revised) -

1.  Know what you're doing before disrupting a process that works smoothly (note last paragraph), or even close to smoothly.

2.  If you don't know what you're doing (read paragraph 4), admit it and get help from someone who has a clue.

3.  Provide valid contact information.  Sporadic availability and lack of response to people and vendors you are asking to trust and work with you is a perfect recipe for failure.

4.  Be truthful, trustworthy, tactful, sincere, (read paragraph 5) helpful, and a pleasure to work with and be around.  Hard sell, inflexibility, pushiness, arrogance, and blatant manipulation  is a fast ticket to downhill spiral.

5.  Have a resume' you are proud to share with prospective clients.  Provide them with a truthful list of achievements under your leadership.  Outline how it has helped previous clients.

6.  On your letterhead provide the address of your office (read post #13), email, and fax number.  Provide a pleasant atmosphere in your personal domain for meeting with clients. Show stability; dress and act like a person who represents someone important.  First impression means a great deal.

7.  When you say you are going to do something, do it (read last sentence in first paragraph).  If, for some reason things don't work out due to your short comings, admit it.  Everything can't be someone else's fault.

8.  Clear up any previous business issues and unpaid debts.  Use it as a stepping stone to being the type of person clients may be able to trust in the future.

9.  We all have room for improvement.  One has to recognize the shortcomings and implement change or results will be the same.

10.  If all else fails, switch careers.  Get a regular job with a regular salary.  It creates a win/win situation.  You actually do the work and you get paid money for a job completed. 

******  Please note post #5.  TO BE CONTINUED...

WTF Happened?

"You can make things happen, you can watch things happen, or you can wonder what the fuck happened, and I don't wanta be on number 3!" - Captain Phil Harris

When Russ Herriott took control, Marsha Cruz stopped working for Captain's Reserve due to lack of payment.  At that time, Captain's Reserve Coffee was in several Ray's Markets in Oregon and Northern California as well as most QFC Stores in the Pacific Northwest.  Online sales were ever increasing and things were looking up.

In the absence of Ms Cruz, Ray's Markets opted to discontinue the relationship with Captain's Reserve.  Slowly but surely regular QFC customers noticed increasing empty space where once proudly stood Captain's Reserve Coffee.  Below is a photo narrative from two QFC stores that tells the very sad story.


QFC Seattle - Stocked shelves with coffee at regular price.  September 2009

QFC Seattle - Taken October 11, 2010 - Shelves half full, closeout prices

QFC Tacoma, WA - Shelves half full, close out prices August 21, 2010

QFC Tacoma - October 10, 2010 - Shelves full one last time

Note:  This happened about the same time the shelves at the Rutledge Corn Maze were finally stocked with Captain's Reserve Coffee that was promised for it's Grand Opening On September 11, 2010.  Click to read "In Response - Then and Now - Big Difference"



QFC Tacoma, WA - Marked down for close out November 14, 2010



QFC Tacoma - Last two bags - November 14, 2010

On November 20, 2010 at approximately 2PM, three phone calls were made to QFC stores in the Seattle Area.

• QFC Mountlake Terrace - When asked if the store carried Captain's Reserve Coffee the clerk said they had problems with ordering it and that the coffee was being discontinued.
• QFC on Broadwway in Everett - Clerk said it was on closeout for $5.54 and all they had left was a little Midnight Sunrise and the Italian Roast
• QFC Mukilteo at Harbor Point -  A gentleman named Brian said they had no Captain's Reserve Coffee at all.

During the downward spiral of Captain's Reserve Coffee, nothing at all was heard from Russ Herriott.  There were no updates on Captainphilharris.com since the last one on August 1.  Mr. Herriott had been so proud to grab the reins of the shiny new website and the newly vacated position at the helm of Captain's Reserve Coffee! 

He seemingly did nothing.  There was little or no response to inquiries on the website about when online coffee orders would be filled, if ever.  Fans and customers were just left out in the cold.  If forum members asked too many questions their posts were deleted.  Links for the online store and other site information no longer worked.

Apologies to customers for previous poor treatment (read last paragraph)  were no longer believed and disenchanted forum members left the website in droves.  Those who remained, rattled around the deserted website looking for signs of life and someone to connect with.  Forum threads were started by the handful of hangers on, but no one was there to type responses.  Captanphilharris.com became a dry, neglected,  parched ghost town.

Just a couple days ago Captainphilharris.com went offline.  Click to view - Being updated please check back.  Hopefully it is being updated.   Captain's Reserve Coffee company is seemingly no longer in business.  When Captainphilharris.com came on line in June they advertised a cross country roll out for January 2011.  That seems highly unlikely.  The only place coffee rolled was off the shelves.

Links to buy the last of Captain Phil's Original clothing were disabled months ago and now there is no dedicated site to link Customers to Eskimo Joe's where they can be purchased.  The man who eagerly took control is all but M.I.A.

It's been 10 short months since Captain Phil passed away.  Nothing is left of the  business he proudly started but a shell.  If Mr. Herriott could once again gather together the now widely dispersed members of the "Captain Phil Nation", it would be interesting to hear his attempt to explain What the fuck happened...

Russ Herriott Business Ownership - Updated List

Info from previous thread - October 26, 2010

The Motorsports Summit
Russ Herriott - President, Secretary, Treasurer - Henderson NV
License Permanently Revoked 8/1/2007

Sports & Entertainment International
Russ Herriott - President, Secretary, Treasurer - Nevada
License Revoked 2/1/2008

Sei - Sports & Entertainment International
Russ Herriott - Director, President, Secretary, Treasurer - Nevada
License Revoked 4/1/2009  (April Fools Day)

NOW ACTIVE in Washington State as of September 13, 2010
Click Link to View:  SEI-SPORTS & ENTERTAINMENT INTERNATIONAL, LLC

Wanted - Information on Russ Herriott

REWARD: An undisclosed source has offered a reward of up to $200 for providing the physical location of Mr. Herriott.  Cash to be paid upon completed service of paperwork.

Possible Aliases: RUSSELL W HERRIOTT, RUSS W HERROTT, RUSSELL HERRIOTT, RUSSELL WILLIAM HERRIOTT, RUSSEL HARRIOT, RUSS HERRIOTT, RUSS W HERRIOTT

Age: 45

Areas most frequented are: Las Vegas NV, Temecula CA, Lake Stevens WA.

Russ Herriott is in default of binding agreements to provide service to clients in a timely manner.  Large sums of money were accepted and not refunded as promised upon his default of contracts.

 If anyone can supply his physical location please send email correspondence to find_russs@yahoo.com. All responses will be kept in the strictest of confidence.